I’m sure you can recall seeing those photographs of a swoon-worthy claw foot tub, surrounded by all the products you could ever want, in the NYC apartment of your dreams? You know the ones, if you’ve scrolled through Instagram. It’s the magical place that is The Apartment by The Line. The minute you step into the apartment, off the elevator and onto the third floor, you are met with a spacious, light filled living room with high ceilings and windows overlooking the streets of SoHo. The candles are lit, the books are stacked, and you’re in your dream interior. As you walk through the closet, you’ll find racks of Maison Margiela, Acne Studios, and Loewe. The numerous pairs of Manila Blahnik’s will have you questioning if you had just entered the closet of Carrie Bradshaw. The tub sits in the back corner, parallel to a cozy, perfectly made bed. High-end skincare and beauty products line the wall and the window sill. The Apartment by The Line gives us a taste of the type of home we are all striving for one day. It’s your “Home” Pinterest board, but IRL. And best of all, everything in the store is for sale. For those who have never been, plan yourself a visit. And bring $$, you’re going to want just about everything you feast your eyes on. The Apartment is one of my favorite retail spots in NYC. I’m in the city at least once or twice a month, and I’ve never not stopped in here (usually leaving with a candle, a book, etc). Your SoHo shopping day just isn’t complete without a stop in the most beautiful, homey “store” in the city. Your IG page will thank you too. The Apartment by the Line is one of those true gems you don't find very often.And while you’re at it, there’s so many other amazing shopping spots in the area, a few of my favorites being: The RealReal, Glossier Showroom, Byredo, and Mango.  Happy wandering!

- L